LACROIX FVR

How to present an everyday product that brings an innovation

In peri-urban areas and villages, excessive speeds, sources of danger, noise and nuisance, are frequent. Our solution? Positive prevention with intelligent green light, a solution based on gratification. The principle is simple: if the motorist respects the speed, the light turns green and the car passes without stopping!

The introduction and the conclusion were treated in a clear, “flat” style. The core of the video used a isometric style to represent a model city. This allows us to showcase the product with some perspective.

Client

LACROIX City

My role

Motion design

Date

2015