To boost its growth, Meublicity asked us to conceive and produce a startup video.
Meublicity is a strat-up that offers a solution to transform a naked property into a furnished accommodation. It can be used to rent furniture, household appliances and multimedia equipment. The company takes care of the delivery as well as the assembly.
I worked on this project with Benoit Prudhomme. He was in charge of creating the style and graphic elements while I was in charge of project management as well as motion design.
The video had to include a considerable amount of information, we determined the visual positioning and the animations accordingly.
In order to highlight the service and explain the concept, we have used a simple treatment to present the main components of Meublicity.
Concerning the the animations, we made sure to focus on the key elements. On each of the shots, we try to attract attention to a single element. The aim is to guide the spectator’s gaze and promote memorization.