The mission : Design and create a motion design video to introduce the company Pneumatis at trade shows.
Pneumatis is the leader of air suspension. The company operates in the industrial, agricultural, railway and transport industries. For their participation in a series of trade shows, Pneumatis wished to produce a video to present its activity.
I managed the entire project, from design to delivery – project management, graphic design and motion graphics.
A video aired at a trade show is structurally different from a “classic” video, posted on the Internet or broadcast on television.
The video is played repeatedly at shows. A visitor can consequently get on the stand in the middle of the video. Adding the menu at the top of the screen allows visitors to keep track of the video progress.
A trade show is often very noisy, you can not afford to add a voiceover narration in the video. Accordingly, animations should be easily understandable and the video must have a slow pace.